This Website Privacy Policy explains the privacy practices governing the types of information collected through the website (https://adamzuercher.com) (the “Site”) owned and operated by Adam Zuercher, who works for Hixon Zuercher Capital Management, LLC (“Company”, “we,” “our” or “us”), our use of that information, and your privacy choices and rights.

This Website Privacy Policy applies to the information we collect from or about you from:

  • Your use of the Site;
  • Your purchase of products available for purchase on the Site (“Products”);
  • Your signing up for a freebie and/or our email list through the Site (the “Email List”); and/or
  • Your creation of an account through the Site, if/when we make that feature available.

In order to access certain products, services and areas (collectively, the “Services”) within the Adam Zuercher web site located at the uniform resource locator adamzuercher.com (collectively, the “Web Site”), Adam Zuercher, require that you provide certain identifying information (the “Registration Data”) listed in the online Subscribe to Adam Zuercher’s page or other pages within the Web Site.

A. Information You Voluntarily Provide.

When you interact with our Site, we, or our service providers (acting on our behalf), collect “Personal Information” — information that relates to you as an identifiable individual — that you intentionally and actively provide to us, such as your first and last name, address, email address, and when necessary, credit card or bank information. We collect this information when you:

  • Purchase something from our store, as part of the buying and selling process;
  • Make arrangements to return a Product you have purchased;
  • Inquire about a Product or our Site;
  • Create an account on our Site; or
  • Sign up for an Email List or to receive our newsletter and/or advertisements.

We may collect content you make available through social media accounts or memberships with third parties if you choose to create an account using a social media login.

B. Information About You That Is Provided Automatically

When you browse our Site, we also automatically receive your computer’s internet protocol (IP) address as well as other information that helps us learn about your browser and operating system (“Usage Information”). Usage Information includes your Device type, your unique Device identifier, your location, and the type of browser software and operating system you are using.

C. Cookies and Other Data Tools.

We, and/or our third party service providers, use “cookies” (data files placed on a Device when it is used to visit our Site) and other identifiers to collect Usage Information, for security purposes, to enable you to use the Site, to collect information regarding your preferences, to allow you to share content via social media when you are logged in to a particular platform, to deliver relevant advertising to you, and to generally make the Site perform better.

For example, we use a tool called “Google Analytics” to collect information about visitors’ use of this Site. Google Analytics collects information such as how often users visit this Site, how users find the Site, and what pages they visit. We use the information we get from Google Analytics to improve this Site. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. To opt-out of Google Analytics, please use Google’s opt-out tool: https://tools.google.com/dlpage/gaoptout.

You can opt out of cookies, but if you do, some features of the Site may not work correctly.  To learn how to reduce the number of cookies you receive or delete cookies that have already been installed in your browser’s cookie folder, you can check your browser’s help menu or other instructions related to your browser.  (For example, Safari has a help article entitled “Manage cookies and website data in Safari on Mac,” and Firefox currently has a variety of optional security features, including blocking cross-site tracking cookies and sending websites a “Do Not Track” signal that you don’t want to be tracked.)

The Site also contains “web beacons” or clear GIFs, or similar technologies, which are small pieces of code placed on a web page or in an email, to monitor the behavior and collect data about the visitors viewing a web page or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).

The Site will also feature social buttons from networks such as Facebook, Twitter, YouTube, LinkedIn, and Instagram.  To do so we embed code that they provide. We do not control that code ourselves. In order to function, their buttons generally know if you’re logged in.  We do not have any access to that information, nor can we control how those networks use it.


Registration Data is the property of Adam Zuercher, subject to and protected by applicable laws. Unless otherwise authorized as part of your Subscription or as a part of your experience on the Web Site, Adam Zuercher will not sell, rent, swap or otherwise disclose your Registration Data to any third party. Subscription information is accessible only by authorized personnel.


Adam Zuercher reserves the right to disclose to third parties information about your usage of the Web Site and any related services, including information gathered during your use of the Web Site. Any third party to which Adam Zuercher rents, sells, shares or otherwise discloses personal data will be carefully pre-screened by Adam Zuercher, determined by Adam Zuercher to be reputable, and will use the personal data for marketing products and services which Adam Zuercher determines, in its sole judgment, that you might find of interest. Unless authorized by you as a part of your Subscription or as a part of your experience on the Web Site, Adam Zuercher will disclose such information to third parties only in the form of aggregate data (such as overall patterns or demographic reports) that does not describe or identify any individual user.

In addition, personal data collected by Adam Zuercher will be used by Adam Zuercher for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of your behavior while using the Web Site, for product development, for content improvement, to inform advertisers as to how many visitors have seen or clicked on their advertisements, and to customize content and layout of the Web Site. Names, postal and e-mail addresses collected may be added to Adam Zuercher’s databases and used for future communications and mailings regarding Web Site updates, new products and services, upcoming events, and status of orders placed online.

Adam Zuercher does not currently accept any information submitted to or posted at its Web Site from children under the age of 13. No information should be submitted to or posted at the Web Site by children under 13 years of age without the consent of their parent or legal guardian. Adam Zuercher does not allow children under 13 to register as subscribers or to receive direct marketing communications arising from their use of the Web Site and, therefore, Adam Zuercher does not provide any personally identifiable information from children under 13 to any third party. Adam Zuercher does encourage parents and guardians to spend time online with their children and to participate in the interactive activities offered on the Web Site.


Adam Zuercher reserves the right to contact visitors to the Web Site regarding account status and changes to the Terms and Conditions of Use, Privacy Policy, or any other policies or agreements relevant to visitors or users of the Web Site.


You can cancel your subscription and your Adam Zuercher blog receival at any time. You may cancel your subscription preferences by navigating to an email sent from the website via Third Party ConvertKit and locating the Manage Your Account link in the email footer.


Although Adam Zuercher will use all reasonable efforts to safeguard the confidentiality of the Registration Data, transmissions made by means of the Internet cannot be made absolutely secure. Adam Zuercher will have no liability for disclosure of Registration Data due to errors in transmission, unauthorized acts of third parties or through the use of third party cookies including those of advertisers when you view or click on their advertisements. Once you leave the Web Site, you will be subject to third party privacy policies, which may differ significantly from our Privacy Policy.


Adam Zuercher reserves the right to change or update this Privacy Policy, or any other Adam Zuercher policy or practice, at any time. Any changes or updates will be effective immediately upon posting to the Web Site, and your use of the Web Site following such posting constitutes your acceptance of the Privacy Policy as so changed or updated.

This Website Privacy Policy applies to the information we collect from or about you from:

  • Your use of the Site;
  • Your purchase of products available for purchase on the Site (“Products”);
  • Your signing up for a freebie and/or our email list through the Site (the “Email List”); and/or
  • Your creation of an account through the Site, if/when we make that feature available.

If you do not agree with any part of this Website Privacy Policy, you may not use the Site.